Brentford Switches Shirt Sponsorship Away from Gambling Firm
New rules dictate change from Hollywoodbets to jobsite Indeed
The new shirt sponsorship deal begins next season. Picture: Brentford FC
April 21, 2026
Brentford FC has confirmed that global hiring platform Indeed will become the club’s new principal and front-of-shirt sponsor from the 2026/27 season, replacing gambling company Hollywoodbets. The announcement marks a significant shift for the club both commercially and culturally, as the Premier League prepares to phase out front-of-shirt gambling advertising.
The new multi-year agreement expands Indeed’s existing partnership with Brentford, which began in 2025 when the company became the club’s training-wear and recruitment partner. From next season, the Indeed logo will appear on all men’s, women’s and academy match kits, as well as across the Gtech Community Stadium and the club’s digital channels.
While the club has not disclosed the value of the deal, industry sources suggest the new sponsorship is worth around £4–5 million per year — markedly lower than the premium fees typically paid by betting companies. Gambling firms have historically offered some of the highest shirt-sponsorship rates in the Premier League, and for smaller clubs with limited stadium capacity, such as Brentford, shirt deals make up animportant slice of commercial revenue.
Even so, the move aligns Brentford with the league-wide shift away from gambling promotion. From the 2026/27 season, betting brands will no longer be permitted on the front of Premier League shirts, though they may still appear on sleeves or other assets. Brentford’s decision to secure a non-gambling sponsor ahead of the deadline places the club slightly ahead of the curve.
Announcing the deal, Brentford Chief Executive Jon Varney said the club was “very proud” to welcome Indeed to the front of the shirt. “This expanded partnership builds on an excellent first year working together, driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level,” he said. Varney also highlighted Indeed’s alignment with the club’s community values, noting the company’s increased support for the Brentford FC Community Sports Trust.
Indeed’s Chief Marketing Officer James Whitemore said the partnership felt like a natural progression. “At Indeed, we help people get jobs and employers find the right talent. Like Brentford, we believe success comes from putting the right person in the right role — on the pitch, in business, or in a job,” he said. “We’re excited to engage more deeply with Brentford’s passionate fanbase and with Premier League fans around the world.”
The expanded deal will also see Indeed become the lead partner of the Brentford FC Community Sports Trust, supporting employability programmes and career-development initiatives across west London.
Brentford will wear the new Indeed-branded kits from the start of the 2026/27 campaign.
Like Reading Articles Like This? Help Us Produce More This site remains committed to providing local community news and public interest journalism. Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets. We’ve always done that and won’t be changing, in fact we’d like to do more. However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do. We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area. A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact info@neighbournet.com and we can set up an alternative. All payments are made through a secure web site. One-off donations are also appreciated. Choose The Amount You Wish To Contribute. If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor. For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site. |