New York-style Pizza Coming Devonshire Road
Doctor Dough prepares to open his first restaurant
Sonay Ali outside what will be the location of the new restaurant. Picture: Instagram
July 1, 2026
The former glass shop on the corner of Devonshire Road and Glebe Street is about to become Chiswick’s newest food destination, as pizza specialist Sonay Ali — better known as Doctor Dough — prepares to open his first permanent premises.
The launch will take place in phases, beginning with a “collection only” offer of six of his classic New York-style pizzas. By the autumn, the plan is for the restaurant to be fully open for sit-down dining, with seating for 26 inside, 12 in a courtyard and ten outside. An extended menu will follow once the kitchen and front-of-house operation are fully established.
Sonay has built a loyal following through pop-ups and residencies, including an eight-month stint at the Brewery Tap, and his original stall in Lyric Square, Hammersmith which he set up in 2024. It was so successful that he was invited to operated from inside the nearby theatre during the busy panto season. Since then he has built up an Instagram following of close to 10,000 as he tries to spread the word about healthier, more nutritious pizza.
His journey into dough-making began in unexpected circumstances. Diagnosed with Crohn’s Disease, Sonay struggled to digest many foods and began researching dough and bread-making as part of his search for something he could eat comfortably. He now holds a master’s degree in nutrition and works as a pizza-dough consultant, having studied techniques in Italy and New York. His conclusion: New York-style dough, with its long fermentation, is easier to digest and produces a lighter, more flavourful crust.
Sonay believes that New York style pizzas are the healthiest. Picture: Instagram
At the new Chiswick restaurant, Sonay will initially handcraft every pizza himself, working alongside his girlfriend Alice-May, who will run the front of house once the doors officially open.
Announcing the move on Instagram, Sonay said: “This neighbourhood means a lot to us. We’ve had our sights set on Devonshire Road since 2023, so to finally find our home here feels even more meaningful. We’re in great company too, surrounded by some of the best pizza, brunch, coffee and bakery spots you’ll find in London.”
He added that more details on opening dates, menus and the soft launch will be released soon — along with the restaurant’s first merchandise drop, which will be available for pre-order on a limited basis.
Like Reading Articles Like This? Help Us Produce More This site remains committed to providing local community news and public interest journalism. Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets. We’ve always done that and won’t be changing, in fact we’d like to do more. However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do. We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area. A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact info@neighbournet.com and we can set up an alternative. All payments are made through a secure web site. One-off donations are also appreciated. Choose The Amount You Wish To Contribute. If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor. For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site. |