Santa Claus is sending his most trusted elf to visit West 12 on November 24 - the night the Shepherd's Bush shopping centre switches on its Christmas lights.

Santa’s Secret Elf Experience will be located outside Morrisons supermarket until Christmas and will be absolutely free to enter for children and their family members.

The experience will take place in a snow covered igloo, home to Jingle the elf, Santa’s most trusted helper.

Children will meet Jingle in his very festive home, find out all of Santa’s secrets and deliver their Christmas present list which will be sent to the man himself.

They will also be shown a special video message from Santa who of course is busy getting ready for Christmas at home in the North Pole.

Every child will be asked to write a letter to Santa explaining what Christmas means to them.

25 of the best letters will be picked out by Jingle and the junior authors invited back to West 12 in the week beginning December 19 to each receive a prize of a personalised video message from Santa.

The deadline for letters to be received is December 17.

Santa’s Secret Elf Experience will be officially opened at West 12’s Christmas lights switch-on event which takes place on Thursday November 24.

The event, taking place from 7pm, will also feature local musician Jessica Sharman singing Christmas carols.

Santa’s Secret Elf Experience opening times are:

· Launch night November 14, 4pm – 8pm
· Weekdays 12 – 5pm
· Weekends 1pm – 6pm
· Late nights December 1, 8, 15, 22 December from 12pm – 8pm
· Christmas Eve 11am – 3pm

Gavin Waller, centre manager at West 12 says: " Christmas can be an expensive time of year so we wanted to help parents out by providing a fun, festive experience which is absolutely free.

" We hope children will be excited to be in with a chance of receiving a very special message from Father Christmas."

Terms & Conditions:
· All children must be accompanied by an adult
· Parents who enter the competition should agree to their children being photographed by the shopping centre for local media opportunities

November 18, 2011