MicroLoan Foundation's New Poster Campaign For African Women
Supporting female entrepreneurs running small businesses
The London-based microfinance charity, MicroLoan Foundation, which was founded in Chiswick but is now based in Brentford has launched a new campaign to promote the need to support women in Africa.
'Face of an Entrepreneur' is a poster series to highlight the fact that there are many different types of entrepreneurs and to challenge perceptions. The campaign is running in bus sides, bus interiors and 48 sheet sites across London from 1 August 2016.
The ‘Face of an Entrepreneur’ posters follow the highly successful award-winning Women 4 Women campaign in 2015 that provided a 200% increase in donations to the Microloan Foundation.
MicroLoan Foundation is a charity that helps women living in extreme poverty in rural sub-Saharan Africa to start small business enterprises by supporting them with small loans and business training. This new campaign is part of an ongoing effort to demonstrate how the charity is supporting female entrepreneurs in Africa and draws the parallels with female entrepreneurs in the UK.
In the three poster types we see successful British businesswoman and entrepreneur Deborah Meaden, famous for her Dragon’s Den investing, alongside Anne Kambewa, owner of a small family run lodge in Africa who has lifted herself and her family out of poverty by starting her business with the support of MicroLoan.
Commenting on the campaign, Peter Ryan, CEO of Microloan Foundation, said, “We are extremely fortunate to have this media space donated to us for yet another year and wish to thank all those involved for their time and generosity. The women we support in Africa are not looking for handouts – they really do want to help themselves. We enable them to use their entrepreneurial skills to build a future out of poverty for themselves and their families.”
Women starting businesses with the help of loans and training from Microloan Foundation, go on to create further employment for their communities on top of generating vital income for themselves, allowing them to afford a brighter future for their children by providing them with much needed food, medicines and an education.
Women receiving loans from Microloan Foundation go on to create further employment for their communities on top of generating vital income for themselves, allowing them to afford a brighter future for their children by providing them with much needed food, medicines and an education.
MicroLoan is helping some of the poorest women in the Malawi and Zambia lift themselves and their families out of poverty.You can also keep up to date via MicroLoan Twitter
August 11, 2016