180 Years On The University Boat Race Changes Name

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It will now be known as The Xchanging Boat Race

After five years as presenting sponsor of the annual Oxford and Cambridge University Boat Race, Xchanging plc - the global business processing company - has become the first title sponsor of the event ahead of the 156th Race next April.  The Race that traces its history back more than 180 years will be known as The Xchanging Boat Race.

Xchanging branding will feature prominently on a new event logo displayed on the Tideway course and at the start in Putney and the finish at Mortlake.

David Andrews, founder and CEO of Xchanging said, “We are pleased and honoured to assume title sponsorship of an event that typifies the best of sportsmanship and competitive intensity. Xchanging draws strength and inspiration from the determined example of the Oxford and Cambridge crews,” he added.

“We expect the 2010 Xchanging Boat Race to be another compelling sporting battle and wish both crews all the best.”

Commenting on Xchanging’s new sponsorship commitment, Robert Gillespie, Chairman of The Boat Race Company Limited (BRCL), organisers of the Race, said, “We are delighted that Xchanging wishes to identify so closely with the event and invest in its future.”

Xchanging first became involved with the Race in 2005 and renewed its sponsorship for a further five years in 2008. Since then, the number of countries across the world screening live or recorded highlights of the Race has risen by more than 50 to total 153 in 2009, including China, Russia and Brazil.

In just 10 years, Xchanging has become a global business processing company with blue-chip customers in 42 countries. It now employs over 8,400 people in nine countries.

November 25, 2009