Kid's Cookery School Joins Forces With Asda

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Aiming to raise awareness of healthy eating

The Kids’ Cookery School, a registered charity based in Acton, has announced that it has joined forces with supermarket giant ASDA.

The supermarket’s chefs will work hand-in-hand with the KCS team and children who attend the school to design kid-friendly meals that are tasty and nutritious. The new range will contain naturally healthy ingredients and will be simple for children to prepare and cook themselves. Founder of KCS, Fiona Hamilton-Fairley met Secretary of State for Health, John Reid, and Melanie Johnson from the Department of Health at the ASDA store in Park Royal, London.

Fiona Hamilton-Fairley, Principal and Chief Executive of The Kids’ Cookery School said: “Our ethos at KCS is to encourage children to learn about nutrition and the need for a healthy and balanced diet through cooking food themselves. We offer children, from all types of disadvantaged and underprivileged backgrounds the opportunity to take part in the practical experience of preparing food using fresh ingredients – a vital life skill that sets them in good stead for a healthier future.”

Angela Spindler, ASDA’s trading and marketing director said: “I’m a mum and I know how hard it is sometimes to find time to cook from scratch, that’s why we want our new kids’ range to be both convenient and nutritious. The meals we create together with KCS will make it easier for parents to buy good quality, wholesome food that children will love to eat, rather than push around their plates.”

ASDA supports the school by providing all the ingredients used in lessons each week. The supermarket will also be donating a proportion of the profits from its new kids’ range back to the Charity. As a result of this support KCS hopes to expand and develop additional Kids’ Cookery Schools throughout Britain in the next few years. Fiona added: “By working together we aim to raise the importance of healthy eating to both children and parents nationwide, whilst campaigning to government to get practical cookery back on the national curriculum where it belongs.”

November 18, 2004