Brentford Promote CPR Skills at West London Derby
Fixture against Chelsea provides platform to raise awareness of life-saving technique
Players’ shirts will feature heart-shaped ‘CPQR’ code
At this Wednesday’s (19 October), Premier League match against Chelsea, Brentford FC raised awareness of cardiopulmonary resuscitation (CPR) training.
A heart-shaped ‘CPQR code’ featured prominently on the front of the Brentford shirts for the game to encourage millions watching around the world to take two minutes to learn the basics of CPR.
As part of this year’s Restart a Heart campaign, Resuscitation Council UK and Pablo London created the heart shaped “CPQR code” which aims to increase survival rates by expanding the numbers of people who know the basic principles of CPR and defibrillation. The QR code directs people to a short and simple video on how to do CPR and save a life.
The code also featured on the screens around the Gtech Community Stadium on the Club’s digital platforms and on the cover of the matchday programme. CPR demonstration also took place around the stadium on the night. In addition to this, Brentford FC first team players Mads Roerslev and Kane Lewis-Potter featured in their own instructional video which will be published on social media.
This forms part of the Club’s new partnership, the Heart of West London, with a number of leading charities to improve heart health in the local community. Together, they aim to use the power of sport to improve cardiac health in west London. The Heart of West London is made up of Brentford FC, Brentford FC Community Sports Trust, Royal Brompton and Harefield Hospitals Charity, Cardiac Risk in the Young, Resuscitation Council UK, Pablo London and A-K-A Day.
There are more than 30,000 out-of-hospital cardiac arrests in the UK every year, and every minute without CPR and defibrillation reduces the chance of survival by ten per cent. Recent research carried out by OnePoll found that 74% of people have learned how to perform CPR – but only 44% feel confident in performing it if someone was in a life-threatening situation.
Brentford FC have also just announced that their new training facility, to be opened later in the year, will be named the Robert Rowan Performance Centre, after the Club’s former Technical Director, who suffered a fatal cardiomyopathy episode in the early hours of Monday 12 November 2018 aged just 28.
Jon Varney, Chief Executive of Brentford FC said, “Cardiac health is an issue that very important to us and to our local community. By putting the heart-shaped ‘CPQR code’ front and centre on our shirts for this match, we are able to use our platform to help teach the basics of CPR. We are urging our fans and those watching to take two minutes to learn the basic skills that could be the difference between a friend or family member surviving a cardiac arrest.”
Dr James Cant, Chief Executive of Resuscitation Council UK, said, “We are excited to be partnering with Brentford FC. Our aim is to save as many lives as possible through education, training and working in collaboration, to raise vital awareness of cardiac arrest and heart disease.”
Further information about the Heart of West London Partnership can be found on this link.
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October 21, 2022