Brentford FC Marks 100 Years in Red and White
New season home kit released with player authentic shirts on offer
Keane Lewis-Potter, Kevin Schade and Nathan Collins model the new shirts. Picture: Brentford FC
July 4, 2025
Brentford FC has released its new home kit for the 2025/26 season, commemorating a century since the club first adopted red and white stripes. The kit, developed in collaboration with new technical partner Joma Sport is available to purchase online now, and will be in-store at the Bees Superstore from 9am Saturday (5 July).
In recognition of the club's 100-year milestone, the shirt design incorporates both historical and modern elements. A traditional-style collar, inspired by Brentford's original 1925 lace-up design, is featured, along with a centenary ‘100’ emblem on the back of the shirt. Inside the collar, a printed message reads “red & white 1925 & 2025,” referencing the club’s longstanding identity.
For the first time, Brentford’s men’s first team will wear an ‘authentic’ match shirt designed for performance. This version uses a jacquard weave technique to integrate design elements directly into the fabric, and includes micro-mesh panels and flat seams to improve comfort and breathability. Replica shirts remain available for supporters and feature the traditional red and white stripes across the back, whereas the authentic version includes a red block on the back to meet new Premier League regulations regarding player name and number visibility.
Additional design details extend to the kit’s shorts and socks. The shorts feature asymmetric colour detailing—red on the left and white on the right—while the socks are embroidered with “1925” in reference to Brentford’s first red and white kit.
Both the authentic and replica shirts are made from 100% recycled polyester, in line with the club’s sustainability goals. Recycled materials help reduce landfill waste and require less energy than conventional polyester production.
The replica shirt will remain priced at £65 for adults, with the junior version reduced to £45. The new authentic shirt will retail at £95. To mark the centenary, the first 100 junior replica shirts sold in-store tomorrow will be priced at £19.25, limited to two per transaction. Infant and junior mini kits will initially only be available in-store, with online availability to follow.
This season’s kits will feature Hollywoodbets as the principal sponsor for the men's first team, with Cazoo on the sleeve. For Brentford Women, Brentford B, and junior kits, Cazoo appears as the front-of-shirt sponsor, and PensionBee as the sleeve sponsor.
The 2025/26 home kit will be part of a one-year release cycle, in accordance with the club’s partnership agreements and the upcoming end of its current front-of-shirt gambling sponsorship. Brentford aims to return to a two-year kit cycle from 2026/27, to support affordability and sustainability objectives.
Fran Jones, Brentford’s commercial director said, “We’re very proud to launch a centenary home kit that recognises Brentford’s history of wearing red and white stripes. This is our first shirt with our new kit partner Joma and includes our first-ever player authentic shirt, giving our fans more choice than ever before.”
Steve Watts, Brentford’s marketing services director added, “This season we chose to mark 100 years of both our trademark stripes and our incredible supporters remaining side-by-side, through the more challenging times, to the Premier League and an exciting future.
“A commitment to affordable football remains at the heart of Brentford’s values. We hope frozen adult prices and reduced junior prices enable as many of our fans as possible to enjoy wearing this shirt which marks a new era for the club.”
Marina López, CEO of Joma Sport, stated, “We are very proud to present the first kit that Joma has developed for Brentford at such a special moment as the centenary of the red and white shirt. Furthermore, we do so by bringing our added value: cutting-edge technology, exceptional quality, and a strong commitment to sustainability.”
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