Amazing Offer from the Park Club

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Amazing Offer from the Park Club

At last - a health club that puts its money where its mouth is!

The Park Club has extended its new year commitment programme after a great response from prospective members. The programme amounts to a guarantee that it works, or you get your money back.

In recent years scepticism about the fitness boom has risen. Often the urge to carry on going to the gym trails off, and some members have struggled to break free of annual commitments made in haste.

Neither the Park Club nor the Hogarth in Chiswick ask for an annual commitment, so breaking free has never been an issue there.

But this year the Park Club has gone further. New members have the opportunity to join a commitment programme. This simply means going along three times a week, and taking advantage of up to five personal training sessions that are bundled as standard.

If a new member then decides that it�s not for them, and ends their membership they get all of their money back.

Patrick White, CEO of the Hogarth Group, told us:

�We believe that this is the first time a health club has made such an offer in this country, but it is consistent with our long-term policy. We have no desire cynically to exploit the seasonal rush � rather, our mission is to keep members for the long term. Our average duration of membership is well over five years, so we are generally good at this.

�Of course there is a risk that the offer will be exploited in the reverse direction, but that might make a nice change for the consumer! Seriously, our facilities and the services that we offer are of a sufficiently high standard for us to be confident of success.

�Success means showing a member that if they make a reasonable level of commitment to activity, then they will make real progress. Our graduate team will help them set reasonable goals and hit them. If they hit them we hope that they will stay for the long term.

�The beauty of the offer is that the onus is constantly on us to keep the new member motivated and exercising, in the gym, classes, sports or the pools as they wish � not just on the member themselves. If we let them down then we pay the price, not them.�