We might have a lot of coffee shops and bakeries in Chiswick, but a lot of them just aren't very good. I have been a regular at Frankie's since it opened, and can't praise them enough - fantastic homemade pastries and freshly baked bread, regular new items to try, and very friendly and helpful service. Whilst other local cafés serve up sad, cold croissants, Frankie's have lovely cheese and ham croissants with a sticky honey glaze. It's not cheap, but nor is it out of line with other local cafés. So no, people are not bonkers to queue - give them a try.
Mark Edwards ● 17h