BFLC is on Chiswick Road, the short stretch of road between Kew Bridge and Chiswick Roundabout, not Chiswick High Road. I don't know what would lead you to think that the largest no. of visitors come from W4 - who knows? One thing for sure is that while I largely view the leisure pool as a giant play pen, it is extremely popular with families, particularly at the weekend. It is also appreciated by those with bad knees and poor mobility who can walk into the pool which goes from shallow to deep instead of negotiating the ladders at the side. I would imagine people come from quite a wide area, including out of borough, for this pool in particular.
Anne England ● 42d