Chiswick Hometel Launches Circular Christmas Campaign
Second Nature aiming to turn waste into festive gifts
3D-printed tree ornaments are made using coffee grounds from its Winnie cafe
November 11, 2026
A Chiswick aparthotel is encouraging residents and guests to embrace a more sustainable festive season by turning waste into gifts, supporting local charities and giving unwanted presents a second life.
Second Nature, the Hometel brand formerly known as Room2, has launched its "Circular Christmas" campaign at its property on Windmill Road as well as its other venues in Southampton and Belfast. The initiative focuses on reducing festive waste through a series of creative reuse projects and community activities.
Among the campaign's most unusual features is the transformation of used coffee grounds collected from the company's Winnie's cafés into Christmas decorations, handmade soaps and even a seasonal cocktail. Working with its in-house circular design studio, Made By, the company has created a range of 3D-printed tree ornaments using sterilised coffee grounds combined with bio-PLA filament. The collection includes destination-themed designs, with the Chiswick version featuring Big Ben.
The ornaments and soaps will be sold throughout the festive period, with proceeds supporting local homelessness charities including the Barons Court Project. Prices start at £7 for individual items, while a combined ornament and soap set costs £10.
The campaign also includes a charitable toy appeal in partnership with KidsOut. Residents and guests visiting the Chiswick property will be able to donate new, unwrapped toys until 8 December, helping provide Christmas presents for children living in refuges.
After Christmas, unwanted gifts will be given a second chance through a Swap & Reuse event at the Chiswick Hometel on 3 January 2027. Running from midday until 2pm, the event will allow people to exchange unwanted presents rather than discard them. Participants will receive a complimentary festive drink made using repurposed coffee grounds.
The initiative forms part of the sustainability programme operated by Robert Godwin's Lamington Group, which owns the Second Nature brand. The company says it developed the campaign in response to the increased levels of waste generated during the festive season, with the Environment Agency estimating that around 30 per cent more waste is produced in the UK over Christmas.
Robert Godwin said Christmas often generates more waste than people realise and that the initiative was designed to offer simple ways to make more sustainable choices. By reusing coffee grounds and encouraging gift exchanges, he said the company hoped to create benefits both for the environment and for local communities.
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