Chinese Furniture Store Moving into Large High Road Site
Homary planning to takeover the Cotswold Outdoors premises
Costwold Outdoor closed earlier this year. Picture: Instagram
November 18, 2025
Chinese furniture brand Homary is set to open a new showroom, taking over the site formerly occupied by Cotswold Outdoor.
The company has submitted a planning application to Hounslow Council for new signage along the front of the store 319–327 Chiswick High Road.
Cotswold Outdoor traded there from 2015 until its closure earlier this year.
Homary offers what it calls “affordable luxury” across furniture, lighting, bathroom fittings, and décor. The company operates primarily online, with a growing international footprint and a focus on direct-to-consumer sales. Its products are supplied by OEM manufacturers worldwide, with a significant portion manufactured in China, where the company’s logistics and sourcing operations are based.
In the UK, Homary maintains a showroom in Birmingham at Kingsbury Business Park, Sutton Coldfield, which serves as its main physical retail and customer service hub. The new Chiswick location will be its second UK showroom, marking a notable expansion into the London market.
While Homary has built a reputation for stylish, competitively priced products, its customer service record is mixed: reviews on platforms like Trustpilot show a blend of praise for responsiveness and complaints about delivery delays and product quality.
The site sits near a cluster of home and interiors businesses, including Magnet and the recently opened Wren Kitchens and Bedrooms showroom at Empire House, which launched in June 2025. It also follows the closure of Sofas by Saxon at 492–496 Chiswick High Road in December 2024, after three years of trading in the former Wickes premises across the road from the Homary site.
Our attempts to contact Homary for more details about the opening have so far been unsuccessful.
Like Reading Articles Like This? Help Us Produce More This site remains committed to providing local community news and public interest journalism. Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets. We’ve always done that and won’t be changing, in fact we’d like to do more. However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do. We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area. A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact info@neighbournet.com and we can set up an alternative. All payments are made through a secure web site. One-off donations are also appreciated. Choose The Amount You Wish To Contribute. If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor. For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site. |