Esska Open First Store
Selling shoes that are as wearable as they are beautiful
Footwear brand Esska officially opened its first bricks and mortar store on 29 April following a 1 month soft launch.
Founded in 2006 by Souraya Karami Gyves, Esska was initially established as a wholesale brand with distribution via boutique retailers around the world. The brand's first e-commerce site launched in 2013 and was rebuilt in 2018 to encompass a social strategy designed to ensure greater interaction with the consumer.
The launch of Esska's new store builds upon its social strategy by bringing the brand one step closer to its end consumer.
The 800 sqft store is located on Acton Lane in Chiswick, West London and features Esska's women's, children's and men's footwear collections as well as other carefully selected accessory brands.
At the launch event in early April, guests were treated to a sneak preview of Esska's new brand identity, newly released products, champagne & canapes and specially created glitter cookies in recognition of Esska's best selling style ‘Fink'
Retail prices start from £40 for children's shoes and £95 for adults shoes.
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May 11, 2019
