
Chiswick property market sees strong start to 2026
The Chiswick property market has entered 2026 with notable momentum, following a period of adjustment across London towards the end of last year.
While wider market headlines continue to point to price sensitivity in the capital, activity on the ground in W4 tells a more positive story.
A strong start to the year
Buyer confidence returned quickly after Christmas, with January bringing a surge in enquiries, viewings and early sales activity.
Well priced homes have attracted strong interest, and competition has been most evident for family houses and high-quality flats in prime Chiswick locations.
That momentum is reflected in Horton and Garton’s figures at the start of 2026. Sales agreed are up 17% year on year across the business, with offers received increasing by 55% and buyer registrations up 60% compared with the same period last year.
“Chiswick has started the year exceptionally well,” says John Horton, Owner and Director at Horton and Garton. “Buyers who paused decisions late last year have come back into the market with intent. When a home is priced sensibly and presented properly, we are seeing decisive offers and very encouraging outcomes.”
Renewed confidence
This local performance mirrors broader national sentiment: Rightmove reported a rise in asking prices and a sharp increase in buyer enquiries in January, reflecting renewed confidence after the festive period.
Nationally, Rightmove’s January index recorded a near £10,000 rise in asking prices to an average of £368,031, the largest January month-on-month increase since records began, underscoring the rebound in buyer activity after subdued market conditions late last year.
Across London, that uplift has translated less into headline price growth and more into increased activity and clearer decision making.
“The biggest difference we are seeing now is quality of engagement,” explains Louise Jones, Chiswick Sales Manager. “Buyers are well informed and ready to move. Homes that are launched at the right level are attracting serious interest very quickly, often within the first few weeks.”
Preparation remains key
Properties that feel aspirationally priced or under prepared are taking longer to secure interest, while those that are priced realistically from day one are benefiting from early momentum.
Family houses with outside space and well located flats close to transport links continue to perform best.
Local indicator data suggests that over the past year, W4 prices have edged up by around 0.3%, outperforming broader London where house prices have been broadly flat or marginally lower over the same period.
Lettings market in good health
The lettings market in Chiswick has also entered the year in good health.
While competition has eased compared with the peak conditions of recent years, demand for well managed, high quality homes remains strong.
Aggie Tukendorf, Lettings Director shares insight; “Tenants have more choice than they did a year ago, but the best properties are still letting quickly. Presentation, condition and proactive management are making a clear difference, particularly for landlords focused on long term tenants rather than short term gains.”
Looking ahead
Looking ahead, Horton and Garton expect Chiswick to remain resilient as the spring market approaches. With improved economic clarity following the Budget and a base rate reduction in December, affordability has begun to stabilise, supporting continued confidence among buyers and tenants alike.
“Chiswick continues to stand out as one of West London’s most desirable places to live. The fundamentals are strong, and when sellers get the basics right, the market is responding very positively.” Ashley Clements, Managing Director.
Get in touch with the team to discuss your plans to move.
Contact Horton and GartonAdvertorial
January 30, 2026
|