Navigating Chiswick’s Shifting Property Landscape

---

Ad - Chiswick Estate Agents Horton and Garton give some insights

Navigating Chiswick’s Shifting Property Landscape

Prices dip, buyer interest grows, but what does it really mean? A buyers’ market on the surface, but the full picture is more stable than the headlines suggest.

Recent news headlines have focused on falling house prices, citing a 1.2% national dip in average asking prices this July which is apparently the sharpest seasonal reduction in over 20 years, and while headlines of falling values grab reader attention, they don’t always reflect the reality on the ground here in West London.

According to sold price data published across the property portals, the average sale price in W4 over the past 12 months sits at £1,106,000, down 8.7% compared to the previous 12 months. But as ever with averages, context is key.

Over the past year, we’ve seen a quieter market in terms of transaction volume, especially houses. Fewer sales completed means each transaction carries more statistical weight, and a drop in high-value home sales can significantly skew the average, even if many properties are still achieving strong figures. It's also worth noting the growing proportion of flat sales across Chiswick, which naturally pulls down the average price for the area, even though this segment is in fact performing well.

Despite what headlines might suggest, this isn’t a turbulent market - it’s a more grounded one,” says Louise Jones, Sales Manager at Horton and Garton’s Chiswick office. “Buyers remain active, especially when a property is priced realistically and marketed well. Flat sales in particular have remained consistent, and when presented and priced correctly, they’re achieving excellent results.”

Your choice of estate agent - and their strategy - is more important than ever. Autumn is traditionally a busy period for the property market, so if you're considering a move, now is the time to prepare. Work with someone you trust, get the advice you need, and ensure your property is ready to stand out.

If you’re active in the market now, it’s not about panic or price drops, it’s about pragmatism. For sellers, that means understanding the current buyer pool, setting an accurate guide price, and ensuring your property stands out - read our latest tips for Selling in the Summer . For buyers, it’s an opportunity to purchase with clarity, confidence, and perhaps a little more room for negotiation than in previous years.

While the market is no longer accelerating at speed, it is not stalling either. Instead, we’re experiencing a period of relative stability.

Navigating the local lettings market

The Renters’ Rights Bill passed its Third Reading in the House of Lords on 21 July and is now entering the final phase before becoming law. Significant reforms are expected to take effect from early 2026, including the end of Section 21 'no fault' evictions, changes to rent review protocols, and the introduction of a national ombudsman for private landlords.

Focusing locally, Chiswick’s rental market continues to perform well, with strong tenant demand and a competitive pool of applicants for well-presented homes.

The incoming legislation signals a need for landlords to review their compliance, contracts, and long-term strategy sooner rather than later.

Thinking of moving?

Despite the noise, the Chiswick property market is functioning steadily and, in many ways, reassuringly.

At Horton and Garton, our Chiswick team is here to offer clear-headed guidance grounded in local knowledge. Whether you’re thinking of selling, letting or simply weighing up your options, we’re here to help. Contact our team today for a no-obligation discussion.

Advertorial

July 31, 2025