Off market property in Chiswick

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Independent, family-run West London estate agents Horton and Garton consider if off market is always the best strategy for successfully selling a property in 2023? (Ad)

Discreet listing, private sale and off market opportunity continue to be some of the key buzz terms for anyone considering buying or selling a property in Chiswick.

Sellers continue to prefer this often less pressured route where only serious and qualified buyers are invited to view. Whether it is a ‘pre-marketing’ period of quiet listing to test the water as to the current appetite for a property such as theirs and at that price point, or that they’d simply not have the interior of their home online; there are several reasons for choosing to sell off market.

It’s certainly an area that Horton and Garton have experience in with multiple sales currently in the conveyancing process that were not listed for sale on any property portals before going under offer. Last year, amongst several other discreet sales, a large property on Marlborough Crescent, was sold off market by the Horton and Garton Chiswick team.

With vendors increasingly leaning towards this more discreet method, particularly those selling the most in-demand family houses, it really can be a case of ‘who you know’ being the key to buyers successfully finding a home to buy in Chiswick.

Does off market work for all property sales?

A good estate agent won’t recommend one strategy for all properties. It simply doesn’t work that way. Not every home or all seller’s priorities and forward plans lend themselves to an off market selling strategy.

Those wishing to sell very discreetly and away from property portals or online advertising for privacy reasons should absolutely choose an off-market strategy. Those hoping to achieve the greatest possible outcome in terms of price, a strong buyer and the ideal timeframes should heed their selling agent’s advice, especially in a rapidly changing market.

In Chiswick there is a stronger appetite for certain types of homes over others, and beyond the property size, the style, décor, and any level of work required can all play a role in the best strategy for selling.

So, in answer to the question, does off market work for all property sales? The answer is no, it is never the case that one strategy works for all. This said, for certain property types, in the current Chiswick market, it is absolutely appropriate and likely to be the most successful outcome and is a strategy that we are seeing success with for our clients.

Above all, on or off the market, fair pricing is critical in 2023.

Celebrating their 6th year in Chiswick

Founded in 2008, John Horton, a long-term West London resident, recognised the desire from both sellers and landlords to work with a professional yet personable estate agent. Since then, the agency has gone from strength to strength, now with a team of over 30 who assist with sales, lettings, and property management across W6, W4, W12 and the neighbouring postcode areas.

This year marks 6 years since Horton and Garton opened an office in Chiswick. The Chiswick team are moving from Turnham Green into the new High Road office later this month, which is yet another exceptional milestone for this local, independent agency.

To talk to our Chiswick team about your property, please do get in touch.

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April 6, 2023