Huge Self Storage Facility on Power Road Poised for Approval


Site by Gunnersbury Avenue has been vacant for nearly a decade

A visualisation from planning documents of the Hold Self Storage facility viewed looking south on Gunnersbury Avenue
A visualisation from planning documents of the Hold Self Storage facility viewed looking south on Gunnersbury Avenue

August 31, 2024

A site in Chiswick which has been vacant for nearly a decade could finally be set to be developed.

Council officers are recommending approval for a self-storage facility at 250 Gunnersbury Avenue by the junction with Power Road.

Hold Propco 1 Limited, which operates Hold Self Storage, also intends to include flexible office and light industrial space in the building which will be 30 metres high, roughly the same as the Shurgard Self Storage facility next door.

The quarter acre site is currently occupied by a three/four storey office building for which permission has already been granted to demolish.

The new building which is designed by DMWR Architects Ltd would include 4,714sqm gross internal area self-storage space with potential to double that by adding extra floors within the existing structure.

Councillors on the planning committee are due to consider the latest application (P/2024/0291) next Thursday (5 September) and will receive a report from the planning department recommending approval subject to the signing of a Section 106 agreement.

There were three objections to the application including one from the West Chiswick and Gunnersbury Society on the grounds of the scale of the building, the harm it would cause to a conservation area and the congestion that would result. Officers determined that the economic benefits of the scheme outweighed any potential harms.

The address has been boarded up and vacant for several years
The address has been boarded up and vacant for several years

The site has seen a string of attempts at development over the last ten years including for an eight-storey office building and a 13-storey co-living development.


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