House in Chiswick Used to Highlight Free Electricity Offer

---

EDF lights up corner property as part of social media campaign

Festive marketing stunt on St. Mary's Grove was to promote free electricity on Christmas Day. Picture: EDF

December 18, 2025

Energy supplier EDF Energy has unveiled a festive marketing campaign offering customers eight hours of free electricity on Christmas Day, brought to life by transforming a real home in Chiswick into a spectacular light display on St. Mary's Grove.

EDF customers are to receive free electricity from 8am to 4pm on Christmas Day, a period when household energy use typically peaks. The company said the offer was designed to help families enjoy the day without worrying about energy costs, while also drawing attention to its wider “Sunday Saver” tariff, which encourages customers to shift usage away from peak times.

EDF said households consume an estimated 65 kilowatt-hours of electricity on Christmas Day — around seven times the daily average — driven by the cooking of an estimated 14 million turkeys, the use of billions of festive lights and even the preparation of special meals for pets.

To promote the offer, EDF worked with creative agency Lucky Generals and media agency Havas Media to stage a real-world installation. A corner house in Chiswick was temporarily covered in thousands of lights bearing the slogan “This Christmas Day, electricity is on the house”. The installation was open to the public over the weekend of 13–14 December before being featured in the company’s advertising and social media campaign.

EDF said the display was deliberately literal, with the phrase “on the house” serving as both a festive pun and a physical demonstration of the offer. The company stressed that the installation used no CGI or artificial effects, with the property genuinely illuminated to reflect the scale of Christmas Day electricity use.

Like Reading Articles Like This? Help Us Produce More This site remains committed to providing local community news and public interest journalism. Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets. We’ve always done that and won’t be changing, in fact we’d like to do more. However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do. We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area. A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact info@neighbournet.com and we can set up an alternative. All payments are made through a secure web site. One-off donations are also appreciated. Choose The Amount You Wish To Contribute. If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor. For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site.