New Concept Pets at Home Launched in Brentford
£1million makeover aims to deliver customer-centric experience
The new nutrition hub at the Brentford store. Picture: Pets at Home
August 16, 2024
The Pets at Home store on London Road has been chosen as part of the early rollout of a new concept for the chain.
£1 million has been spent on The Brentford Pet Care Centre as part of its investment programme which aims to create a ‘concept’ designed to deliver a customer-centric experience for pet owners.
The unit has been expanded from 9,000 sq ft. to 14,000 sq ft. after space was taken over from Majestic Wines. It will give local pet owners access to a range of specialist services including a dedicated Nutrition Hub with an increased range of fresh, frozen and raw food options.
The Hub will also feature additional freezer space, a pick-and-mix treat bar stocked with natural products, and a designated consultation area.
The store has also installed interactive digital screens which allow customers, for instance, to design their own fish tank.
The Health Centre has been expanded and licenced medications can be dispensed as well as pet weighing scales being available for free.
There will be an instore Vets for Pets practice and the grooming facility has been doubled in size.
Brentford is only the second store in the country to have been converted to the new format with the first opening in Hull last month.
Kathryn Imrie, chief consumer officer of Pets at Home, said: “The opening of our brilliant new look Brentford pet care centre represents a strategic milestone for Pets at Home as we continue to build the world’s best pet care platform. Brentford seamlessly connects the Pets ecosystem, providing a fully integrated pet care experience and really bringing to life the benefits of being part of the Pets Club.
“We are committed to always innovating the way in which we deliver products, services, guidance, value and convenience to meet the needs of pet owners at every stage of their pets’ lives and our investment in Brentford reflects our ongoing commitment to the consumer experience, which will help to inform our future store strategy.”
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